White Label SEO for Web Designers & Digital Marketing Agencies in London
White Label Search Engine Optimisation For Web Designers & Agencies
When it comes to designing websites, many web designers only focus on the look and usability of their websites. However, if you want to have a website that actually gets visitors, then you need to design websites with SEO or search engine optimisation in mind. Good SEO will help your website to naturally rank in Google for its targeted keywords. This will cause your site to get more traffic that can be converted into customers. The more traffic a website has, the more money it can make. So, with that said, we will take a look at how web designers can do SEO on any website they are designing.
One important aspect of SEO is speed. If your site or page loads too slowly, then this will negatively affect SEO and cause rankings to drop. As a result, having a fast site is critical to it’s success. Many web designers make the mistake of creating websites that have images or other elements that are too large in size. This slows down the website considerably. So, web designers should always optimise any images that they use so that they are as small as possible. This will go a long way in speeding up the overall site.
Next, user interaction is another huge SEO factor. Unfortunately, many web designers get so caught up in creating a beautiful website that they forget about how user-friendly it is. This can cause many visitors to be unsure about how to use the site and thus click away from it, leading to a high bounce rate. Websites with a high bounce rate usually get lowered in the rankings which means usability is extremely important. You should always seek to design sites that are easy to use and navigate. This will increase the time users spend on the site and will naturally improve search engine rankings.
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Thirdly, when designing each page of the website, it is important that each page is not just a wall of text. On page, optimisation is very important and Google likes to see pages that have lots of rich content which includes text, tables, pictures, videos etc. These type of pages get ranked higher than pages which only show text or don’t have any form of rich media.
You should also aim to optimise each page for particular keywords. This means proper keyword research needs to be done. There are lots of keyword research tools that can be used such as Ahrefs and Semrush. You can use these tools to build out lists of long tail keywords that you can segment and use for each page of the site. The keywords should be used naturally throughout the text, but your major keywords should be placed in the title and headers. This not only works well for the search engines but also users who will be able to easily identify what your page is about.
In closing, we have just looked at SEO for web designers. By following the above tips, designers will be able to create better websites that rank naturally in the search engines.